Entrepreneurial lessons from 19 years in the online space
Entrepreneurial lessons abound in the online space. There is so much that we can learn from other entrepreneurs. But also from ourselves and our own experiences. We're all constantly evolving, and I know that who I am now, is very different from the person who...
5 reasons why email marketing should be top of your priorities in 2022
As other digital marketing channels have grown in popularity (think Instagram, Google, Facebook) and begun to dominate the marketing strategy conversation, I am often asked: “is email marketing still important?” In short, the answer is yes. Keep reading for the longer...
Why building your own website is the fastest way to grow your business this year
If you’re a business owner without a website – or with an old, out-of-date site – wondering how to grow your business in 2022, I will save you some time: you need a well-designed, thought-out, lead-generating website. And the best way to create a website that will...
Cornerstone content: what it is & why you should prioritise it
A successful and profitable business website requires consistent care and attention to ensure it continues to attract and convert new customers. An element of your website that should not be ignored is content, and in this article, I will discuss cornerstone content –...
Why you should optimise your images for WordPress and how to do it
A picture tells a thousand words, and a strong use of visuals on your website can make all the difference when converting website visitors to paying customers. You can either read the blog post or watch it on the video by clicking the image below....
Website maintenance: Why a monthly website review is the key to long-term site success
Why a monthly website review is the key to long-term site success So you’ve designed and built a beautiful WordPress website, pressed launch and your new site is out in the internet world. Time to sit back and relax watching new customers find you? Not quite. Whilst a...
Repurposing content: what it means and why you should do it
If you have a website and/or social media presence for your business, you’ve likely heard the term repurposing content. But perhaps you are wondering what is repurposing content? What does it actually mean? And how do I actually repurpose content? In this...
How to improve WordPress site speed and why it matters
How to improve your WordPress site speed, and why it matters The online world in 2021 is all about speed and efficiency. Website users, including your potential customers, expect sites to load quickly. Research has found that 40% of consumers would abandon a site if...
Core Web Vitals explained: what they are and why you need to know about them
User experience has been increasing in importance over the years in relation to better search engine rankings. With the release of Core Web Vitals, it is more important than ever that you pay attention to, and optimise, the user experience of your website. Core Web...
