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How to Incorporate Video into Your Website & Increase Trust 

Using videos on your website is a great way to connect with people. It's not just a popular trend, it’s an effective method to gain your audience's trust. Videos make your website lively and interesting, helping visitors feel more connected to what you're offering....
A Stress-Free Brand Photoshoot: 7 Must-Know Tips for Success

A Stress-Free Brand Photoshoot: 7 Must-Know Tips for Success

Sourcing images for your website can be a time-consuming task. And most entrepreneurs know that branded photography will lift their website. So let's look at ways you can plan a stress-free brand photoshoot. We know the feeling – the mix of nerves and anticipation can...

Procrastination: is this why you haven’t finished your website yet? 

Procrastination: is this why you haven’t finished your website yet? 

I know you’ve probably been there too. Maybe you’re trying to write the content for your home page, or finish off the slides for the workshop that you’re running next week. It's taking a lot of brain power, and suddenly your mind starts to wander. You check Instagram...

Best cart software to make online sales in your small business

Best cart software to make online sales in your small business

Listen, if you're running a business, you know how important it is to have the right tools in your arsenal. And when it comes to selling products online, I truly believe that there's no better tool than Thrivecart (referral link). Let me tell you why. Easy to sell...

6 top tips for brilliant 404 pages

6 top tips for brilliant 404 pages

A successful website should encourage a visitor to explore more content on your site. If they're arriving on an error page, you're failing at the first hurdle. Straight out of the box, these error pages look pretty ugly. But there is a way to turn these error pages to...

Entrepreneurial lessons from 19 years in the online space

Entrepreneurial lessons from 19 years in the online space

Entrepreneurial lessons abound in the online space. There is so much that we can learn from other entrepreneurs. But also from ourselves and our own experiences. We're all constantly evolving, and I know that who I am now, is very different from the person who...

5 reasons why email marketing should be top of your priorities in 2022

5 reasons why email marketing should be top of your priorities in 2022

As other digital marketing channels have grown in popularity (think Instagram, Google, Facebook) and begun to dominate the marketing strategy conversation, I am often asked: “is email marketing still important?” In short, the answer is yes. Keep reading for the longer...