Website Navigation Labels: Why Boring Ones Convert Better

In Vietnam, almost every restaurant has the same sign. Bright yellow board, red name across the top, a column of food photos, phone number in a strip at the bottom. I noticed it on a recent family trip and started photographing them, because the sameness became funny....
Is Your Website Ready for the EU Accessibility Act?

Is Your Website Ready for the EU Accessibility Act?

So, you’ve poured your heart into your website. You’ve got your “Work With Me” page shining, your testimonials glowing, and maybe even a blog post or two that you’re quietly proud of. But website accessibility may never have crossed your mind. Have you thought about...

Terms & Conditions vs Terms of Use: What You Need to Know

Terms & Conditions vs Terms of Use: What You Need to Know

“Do I need Terms & Conditions and Terms of Use? Aren’t they the same thing?” This little bit of legal lingo trips up nearly every coach or creator I work with - so let’s clear it up once and for all. If you’re a coach or course creator selling digital products...

Worst domain names

Worst domain names

In theory, choosing a domain name is a simple task. Until you pick one of the worst domain names... Short, smart, memorable, easily spelled, and communicates your business message - it should be simple, right?  The truth is, we spend ages trying to come up...

The Pros & Cons of All-In-One Marketing Platforms

The Pros & Cons of All-In-One Marketing Platforms

In the world of marketing, efficiency is king. With so many moving parts – from emails to social media – the prospect of having all your tools in one place is certainly tempting. That's where all-in-one marketing platforms come in, promising to be the Swiss Army knife...

How to Incorporate Video into Your Website & Increase Trust 

How to Incorporate Video into Your Website & Increase Trust 

Using videos on your website is a great way to connect with people. It's not just a popular trend, it’s an effective method to gain your audience's trust. Videos make your website lively and interesting, helping visitors feel more connected to what you're offering....

How to market yourself as a new coach & win clients

How to market yourself as a new coach & win clients

If you’ve decided that the time has come to take the leap and set up your own coaching business, congratulations! Whether it's a side hustle whilst you still work your 9-5, or whether you've jumped right in, it’s a big step to take. And it's likely to be the most...

The Hidden Gold in Cleaning Your Email List

The Hidden Gold in Cleaning Your Email List

Cleaning your email list might not sound as glamorous as product launches or marketing campaigns but is an absolute must for business owners. Think of it as decluttering your business closet, getting rid of the outdated and worn-out, so you can make room for the good...