Which digital marketing metrics are the most important to track

This post is part two in a series about metrics.  In Part One, we covered the importance of metrics in general, and explored the kinds of questions you can begin to answer when you have the data to do so.  If you’re new to metrics, or still aren’t convinced...
Redirecting your domain name

Redirecting your domain name

Now that we have a domain name and a hosting plan in place, we need to make sure that when someone types in our domain name into a web browser, it's going to retrieve the files from our web host. In order to make that happen, we need to redirect our domain, because,...

What a WordPress Website Costs to Set Up and Create

What a WordPress Website Costs to Set Up and Create

Weighing up the costs of a WordPress website against the alternatives Wondering if a website is the right option for you right now? Before embarking on your project, it’s important to be equipped with a robust idea of what your website costs will be from the outset....

GDPR and cookies on your website

GDPR and cookies on your website

What the new guidance around cookies means for you This time last year, we were all recovering from the flurry of information around GDPR and the scramble to make sure that our mailing lists and  Privacy Policies were in order.  At the time, the guidance...

3 critical elements to create a successful home page

3 critical elements to create a successful home page

How to improve your website so it becomes successful First of all, let’s define successful.  What is a successful website? A successful website is one that brings you clients and visitors.  It does that through powerful content which makes people want to...

Stop losing clients because of bad web design

Stop losing clients because of bad web design

You’ve done it!  You have taken the leap, and you’re all set up with a nice, shiny new website!  Now you can sit back, relax, and wait for your inbox to get flooded with people asking how they can work with you… But instead of messages flooding into your...

9 Proven Tips for Writing Catchy Headlines Your Clients Can’t Resist

9 Proven Tips for Writing Catchy Headlines Your Clients Can’t Resist

Are you a blogger, vlogger, entrepreneur, or marketer? Then you need to know how to write headlines that compel your audience to stop their scroll, and to actually click and read the content. Advertising legend David Ogilvy once said that “On the average, five times...

Building your email list from scratch

Building your email list from scratch

The list building landscape is changing. With the onslaught of GDPR, not to mention the lead magnet fatigue that often prevails (anyone else ever signed up for a lead magnet and not read it?), some coaches and therapists are wary of throwing too much energy into their...

Why building your own website actually SAVES you time

Why building your own website actually SAVES you time

So you’re thinking of building your own website. But afraid of how long it’s going to take you? Let’s face it. We’ve all been there. Excited and enthusiastic about the idea of creating something ourselves, and then discovering that it takes SO much more time than we...

Finding calm in your marketing

Finding calm in your marketing

The main reason you're feeling overwhelmed Moving away from the chaos and finding calm in your online marketing doesn't need to be rocket science. There's one main one reason you're feeling overwhelmed and not gaining traction. Often we feel as though we're running a...