Which digital marketing metrics are the most important to track
This post is part two in a series about digital marketing metrics. In Part One, we covered the importance of metrics in general, and explored the kinds of questions you can begin to answer when you have the data to do so. If you’re new to metrics, or still...
Glossary of internet marketing terms
If you have worked with me in the past, you know that building your website is only one of many steps to business success. Once you have your site, you need to market it otherwise no one will be able to find it! Marketing a website Marketing a website is a...
What metrics should you track on your website?
In this two-part series, we are going to explore a topic some of you don’t like talking about at all: metrics. Don’t click away because you’re already overwhelmed! Metrics can seem complex at first, or maybe even unnecessary, but they are indispensable...
Setting up Google Analytics for Success
Without any kind of measure on our business, we're operating without any kind of navigation. Google Analytics is the tool that will help you come to grips with your users online behavior. Otherwise you will feel lost without any metrics. For so many years, I did...
Creating an effective website plan for your success online
How to create an effective plan for your website You’ve done it! You have taken the leap, and you’re all set up with a nice, shiny new website! Now you can sit back, relax, and wait for your inbox to get flooded with people asking how they can work with...
Best Digital Marketing Tools You Need to Run Your Business
Accelerate your success by using the right tools from the outset Knowing where to start can be hard with the vast array of digital marketing tools out there. Discovering which tools to use can be really time-consuming. And expensive, if you make the wrong choices....
Why I love WordPress
I might be a website designer (I know we sometimes get a bad rap), but actually, I'm a WordPress designer. Because it's the only website platform I work with. And there’s a very straightforward reason for that: I love WordPress! I’ve used other CMS and...
Installing WordPress on cPanel
CPanel is used by lots of hosting providers. SiteGround moved recently over to a different system, but is the process of installing WordPress if you're on one of their legacy plans. And it will be similar if you're using another hosting provider with cPanel. Getting...
How to make your website legal
As a business owner, you are ultimately responsible for every aspect of your business, from its success, how ethical it is, and also that it is legal and above board. Below, we will cover what you must include, ensuring your website is legal. *Disclaimer – this...