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Image Alt Text: What It Is & Why It’s Important (Plus 3 Examples)

Alt text is a small but significant part of search engine optimisation for your website. Even the savviest business owners might not use it properly, fail to use it altogether or even know what it is. Get your alt text right and you can give your search engine...
Best cart software to make online sales in your small business

Best cart software to make online sales in your small business

Listen, if you're running a business, you know how important it is to have the right tools in your arsenal. And when it comes to selling products online, I truly believe that there's no better tool than Thrivecart (referral link). Let me tell you why. Easy to sell...

6 top tips for brilliant 404 pages

6 top tips for brilliant 404 pages

A successful website should encourage a visitor to explore more content on your site. If they're arriving on an error page, you're failing at the first hurdle. Straight out of the box, these error pages look pretty ugly. But there is a way to turn these error pages to...

Entrepreneurial lessons from 19 years in the online space

Entrepreneurial lessons from 19 years in the online space

Entrepreneurial lessons abound in the online space. There is so much that we can learn from other entrepreneurs. But also from ourselves and our own experiences. We're all constantly evolving, and I know that who I am now, is very different from the person who...

5 reasons why email marketing should be top of your priorities in 2022

5 reasons why email marketing should be top of your priorities in 2022

As other digital marketing channels have grown in popularity (think Instagram, Google, Facebook) and begun to dominate the marketing strategy conversation, I am often asked: “is email marketing still important?” In short, the answer is yes. Keep reading for the longer...

Cornerstone content: what it is & why you should prioritise it

Cornerstone content: what it is & why you should prioritise it

A successful and profitable business website requires consistent care and attention to ensure it continues to attract and convert new customers. An element of your website that should not be ignored is content, and in this article, I will discuss cornerstone content –...

Repurposing content: what it means and why you should do it

Repurposing content: what it means and why you should do it

If you have a website and/or social media presence for your business, you’ve likely heard the term repurposing content. But perhaps you are wondering what is repurposing content? What does it actually mean? And how do I actually repurpose content?  In this...