by Vicky Etherington | Last updated May 11, 2022
A successful website should encourage a visitor to explore more content on your site. If they’re arriving on an error page, you’re failing at the first hurdle. Straight out of the box, these error pages look pretty ugly. But there is a way to turn these...
by Vicky Etherington | Last updated Oct 8, 2021
A successful and profitable business website requires consistent care and attention to ensure it continues to attract and convert new customers. An element of your website that should not be ignored is content, and in this article, I will discuss cornerstone content –...
by Vicky Etherington | Last updated Oct 3, 2021
A picture tells a thousand words, and a strong use of visuals on your website can make all the difference when converting website visitors to paying customers. You can either read the blog post or watch it on the video by clicking the image below. Why you should...
by Vicky Etherington | Last updated Nov 26, 2021
Why a monthly website review is the key to long-term site success So you’ve designed and built a beautiful WordPress website, pressed launch and your new site is out in the internet world. Time to sit back and relax watching new customers find you? Not quite. Whilst a...
by Vicky Etherington | Last updated Nov 17, 2020
In this two-part series, we are going to explore a topic some of you don’t like talking about at all: metrics. Don’t click away because you’re already overwhelmed! Metrics can seem complex at first, or maybe even unnecessary, but they are indispensable...
by Vicky Etherington | Last updated Dec 30, 2020
Without any kind of measure on our business, we’re operating without any kind of navigation. Google Analytics is the tool that will help you come to grips with your users online behavior. Otherwise you will feel lost without any metrics. For so many years, I did...
