What metrics should you track on your website?

What metrics should you track on your website?

In this two-part series, we are going to explore a topic some of you don’t like talking about at all: metrics.  Don’t click away because you’re already overwhelmed!  Metrics can seem complex at first, or maybe even unnecessary, but they are indispensable...
Setting up Google Analytics for Success

Setting up Google Analytics for Success

Without any kind of measure on our business, we’re operating without any kind of navigation. For so many years, I did exactly this. Mainly because I didn’t really know any better. But if I’m really honest, probably more so because I don’t...
GDPR and cookies on your website

GDPR and cookies on your website

What the new guidance around cookies means for you This time last year, we were all recovering from the flurry of information around GDPR and the scramble to make sure that our mailing lists and  Privacy Policies were in order.  At the time, the guidance...
3 critical elements to create a successful home page

3 critical elements to create a successful home page

How to improve your website so it becomes successful First of all, let’s define successful.  What is a successful website? A successful website is one that brings you clients and visitors.  It does that through powerful content which makes people want to...