by Vicky Etherington | Last updated Jul 22, 2020
This post is part two in a series about metrics. In Part One, we covered the importance of metrics in general, and explored the kinds of questions you can begin to answer when you have the data to do so. If you’re new to metrics, or still aren’t convinced...
by Vicky Etherington | Last updated Jul 4, 2020
If you have worked with me in the past, you know that building your website is only one of many steps to business success. Once you have your site, you need to market it otherwise no one will be able to find it! Marketing a website Marketing a website is a...
by Vicky Etherington | Last updated Jul 20, 2020
In this two-part series, we are going to explore a topic some of you don’t like talking about at all: metrics. Don’t click away because you’re already overwhelmed! Metrics can seem complex at first, or maybe even unnecessary, but they are indispensable...
by Vicky Etherington | Last updated Jun 7, 2020
Without any kind of measure on our business, we’re operating without any kind of navigation. For so many years, I did exactly this. Mainly because I didn’t really know any better. But if I’m really honest, probably more so because I don’t...
by Vicky Etherington | Last updated Jun 7, 2020
How to create an effective plan for your website You’ve done it! You have taken the leap, and you’re all set up with a nice, shiny new website! Now you can sit back, relax, and wait for your inbox to get flooded with people asking how they can work with...
