by Vicky Etherington | Last updated Jul 4, 2020
If you have worked with me in the past, you know that building your website is only one of many steps to business success. Once you have your site, you need to market it otherwise no one will be able to find it! Marketing a website Marketing a website is a...
by Vicky Etherington | Last updated Nov 17, 2020
In this two-part series, we are going to explore a topic some of you don’t like talking about at all: metrics. Don’t click away because you’re already overwhelmed! Metrics can seem complex at first, or maybe even unnecessary, but they are indispensable...
by Vicky Etherington | Last updated Dec 30, 2020
Without any kind of measure on our business, we’re operating without any kind of navigation. Google Analytics is the tool that will help you come to grips with your users online behavior. Otherwise you will feel lost without any metrics. For so many years, I did...
by Vicky Etherington | Last updated Dec 30, 2020
How to create an effective plan for your website You’ve done it! You have taken the leap, and you’re all set up with a nice, shiny new website! Now you can sit back, relax, and wait for your inbox to get flooded with people asking how they can work with...
by Vicky Etherington | Last updated Apr 19, 2021
Accelerate your success by using the right tools from the outset Knowing where to start can be hard with the vast array of digital marketing tools out there. Discovering which tools to use can be really time-consuming. And expensive, if you make the wrong choices....
