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Glossary of internet marketing terms

Glossary of internet marketing terms

If you have worked with me in the past, you know that building your website is only one of many steps to business success. Once you have your site, you need to market it otherwise no one will be able to find it! Marketing a website Marketing a website is a...
What metrics should you track on your website?

What metrics should you track on your website?

In this two-part series, we are going to explore a topic some of you don’t like talking about at all: metrics.  Don’t click away because you’re already overwhelmed!  Metrics can seem complex at first, or maybe even unnecessary, but they are indispensable...
Setting up Google Analytics for Success

Setting up Google Analytics for Success

Without any kind of measure on our business, we’re operating without any kind of navigation. Google Analytics is the tool that will help you come to grips with your users online behavior. Otherwise you will feel lost without any metrics. For so many years, I did...