by Vicky Etherington | Last updated Nov 17, 2020
In this two-part series, we are going to explore a topic some of you don’t like talking about at all: metrics. Don’t click away because you’re already overwhelmed! Metrics can seem complex at first, or maybe even unnecessary, but they are indispensable...
by Vicky Etherington | Last updated Dec 30, 2020
Without any kind of measure on our business, we’re operating without any kind of navigation. Google Analytics is the tool that will help you come to grips with your users online behavior. Otherwise you will feel lost without any metrics. For so many years, I did...
by Vicky Etherington | Last updated Dec 30, 2020
How to create an effective plan for your website You’ve done it! You have taken the leap, and you’re all set up with a nice, shiny new website! Now you can sit back, relax, and wait for your inbox to get flooded with people asking how they can work with...
by Vicky Etherington | Last updated Nov 17, 2020
Accelerate your success by using the right tools from the outset Knowing where to start can be hard with the vast array of digital marketing tools out there. Discovering which tools to use can be really time-consuming. And expensive, if you make the wrong choices....
by Vicky Etherington | Last updated Jul 20, 2020
I might be a website designer (I know we sometimes get a bad rap), but actually, I’m a WordPress designer. Because it’s the only website platform I work with. And there’s a very straightforward reason for that: I love WordPress! I’ve used other...
