Create a stunning website that you and your clients LOVE

(without forking out for an expensive designer)

Why building your own website is a great idea


Your website is never finished


Your campaigns which work now, won't work forever


Your ideas, your offerings and YOU will constantly develop and evolve

Your website HAS to constantly shift and change and so much of that starts with how you think about your marketing. 

Marketing doesn’t come easily to most entrepreneurs. But it’s the cornerstone of your website. A successful website can only be successful when merged with powerful marketing techniques. 

Get off to a strong start,
with your own client-attracting website

Sign up for the waitlist so you’re the first to know when my 8-module program is released.
You’ll learn everything you need to know to get your gorgeous, wildly effective website.


“Best investment I ever made in my business”


Alana Curzon, Aisle & Style

Learn to create your own website like a pro

and finally have a website that you want people to visit

I see you.

Working so hard, day after day, with that burning desire to make a greater impact and get paid generously for it.

I see you struggling with technology and knowing there’s an easier way. 

And I see you wanting to be in control, longing to be empowered and being able to infuse everything you do with your own energy. 

Because I was that struggling, frustrated technophobe too

My name is Vicky Etherington.

18 years ago, I was Marketing Director for a conservation organisation in California.

We had a website, but our agency charged us a lot of money for every update we needed.

A complete technophobe, the idea of managing our site myself was daunting, but I taught myself code and the day I successfully made the first changes to our site, we realised we had liberated ourselves from being reliant on anyone else.

That was in 2002, when websites were still something of a novelty. And 17 years later,  I’m teaching coaches and therapists just like you to empower yourselves in the same way.

And you don’t have to touch a single line of code! 

Does this sound like you?

You need a website but you’re not sure how to get started

You’re embarrassed for people to see your existing website 

You’re not really sure how to explain what you do

You don’t want to spend a fortune for an agency to build your site

You’re anxious about ‘breaking’ something on your site if you start tinkering

You don’t want to be reliant on someone to manage the site for you

You don’t know who you can trust with your website

You’re not confident around technology 

You want a website that you’re finally proud of

You need a website which you’re not only proud of, but one which helps you rise above the noise in the online space.

It requires:

  • marketing expertise
  • skills in copywriting and in crafting powerful messaging
  • an ability to create a process on your website to gain clients

And these are skills which  as entrepreneurs, most of us don’t have. Most graphic designers, IT gurus and brother-in-laws (!) don’t have them either. 

For you to make real progress in your business, YOU need to hone these skills. 

Which is why I’m so excited to tell you about

The Website Freedom Formula

I teach coaches and change-makers just like you to step out of their comfort zone and create a website which is fully in alignment with their purpose and their beliefs.

Which they can change at any time.

With absolute confidence.

And which they love.



The Website Freedom Formula is a scaled back version of The WordPress Success Bootcamp.

Here’s what people have said about working with me on the Bootcamp.

Fiongal Greenlaw

Fiongal created a website during the WordPress Success Bootcamp for his yoga, reiki and tarot business and within a couple of weeks created a second one for his design work. Take a look – they’re fabulously creative:
Wellness Foundry

Anna-Louise Haigh

Anna-Louise was a self-confessed technophobe. Yet after creating her own coaching website during the WordPress Success Bootcamp, she then worked with me to set up her fabulous membership site as well:
Awaken Your Wow

Delphine O’Keefe

Delphine is a psychotherapist who wanted to create a website which expressed her own authentic energy signature and she didn’t feel it was something she could outsource.  On the Bootcamp she created a beautiful site for her coaching services
Embody My Truth

I have been truly amazed at the end result of working through The WordPress Success Bootcamp. I never imagined I was capable of producing a website that is so wonderful to look at and also totally fit for purpose as a marketing tool for my biz. Working through the content of the course made me answer some questions that I needed to answer to shift my business to the next level. The course has turned out to be so much richer and value-add than I ever imagined. The content is excellent and Vicky is amazing in her consistent positive encouragement and wonderful weekly support.

Mandy Muckalt

The Change Maker Coach

This program is for you if:

  • You want to be in complete control and be able to update your website as and when you want to and not be reliant on a web designer.
  • You know that your existing website (or lack of one) is holding you back and slowing your success
  • You want to be able to attract the right clients to you and build a tribe of raving fans
  • You want a hands on program with lots of accountability to make sure you take action.

I deal with all of the tech installations, and the stuff that confuses and frightens so many people, so you don’t have to worry about it. 

Vicky has been the most fabulous WordPress coach and has guided and supported me through every step of the WordPress Happy programme. Not only does Vicky have an in depth knowledge of WordPress she is also incredibly helpful and it felt like she was as excited about my progress as I was. I couldn’t have asked for a better person to work with and I’d absolutely recommend her to anyone who is looking for some marketing or website support.

Alana Curzon

Founder, Aisle & Style

Just a few of the fabulous sites created on the Bootcamp 

The Wellness Foundry

Fiongal created a fabulous website for his reiki, yoga and tarot offerings.

Embody my Truth

Delphine created a beautiful site for her psychotherapy and coaching services.

Aisle & Style

Alana created a stunning website for her wedding planning services.

Woman on the Rise

Claire created a stunning presence for her coaching and mastermind services.

Change Maker Coach

Mandy created a website for her leadership and change maker coaching.

Awaken Your Wow

Anna-Louise, a self-confessed technophobe, created a fabulous website.

Dr Janice Tucker

Janice built a fabulous site for her Traditional Chinese Medicine business in Kerry, Ireland.

Live Great Community

Peter is a network marketing professional and wanted a site so he could share his knowledge with others.

Louise J Green

Louise needed a site to showcase how she could help her clients get more visible online.

Why would you work with me?

My step-by-step, proven process has worked for hundreds of other entrepreneurs just like you.

I keep things SIMPLE with no overwhelming tech talk or jargon and I give you advice on what works and what doesn’t, so you transform your expertise into income.

You will discover and share your true messaging and why you’re brilliant

You’ll also save oodles of time,  save a lot of money and save your sanity too!

What’s included

The complete Website Success Formula
(value: £1,000)

  • My proven system for getting clear on your audience, your messaging, and getting your WordPress website up and running 
  • Lifetime access to the Divi theme on my agency license (saves you $89/year)
  • Lifetime access to all the modules and updates
  • Bonus masterclasses to extend the functionality of your site
  • Access to an exclusive Facebook support group

Vicky is a wonderful mixture of professionalism, brilliant specialist and a calming influence who sees solutions where confusion and overwhelm could have reigned on many occasions. Her WordPress Success Bootcamp is a clear, logical step-by-step pathway to building a new fully functioning website and the ability to manage it confidently. Her client support is second to none and she is ‘never too busy’ to help untangle a question.

Anna-Louise Haigh

Spiritual and Personal Development Teacher and Mentor, Awaken Your Wow!

What we cover

Week 1

  • Identify ideal client
  • Define main services or offerings
  • Craft benefit statement

Week 2

  • Understanding branding
  • Choose colour palette
  • How to optimise and size images

Week 3

  • Deep dive into WordPress 
  • Explore Divi (the theme we use)
  • Craft your user journey

Week 4

  • Craft Home page
  • Create About page
  • Create Services page

Week 5

  • Create Blog page
  • Understand what you should blog about

Week 6

  • Legal compliance
  • Google Analytics
  • Check on mobile

Bonus modules

  • Embed a scheduler into your website
  • Add an opt in to build your email list
  • Create a content calendar


How long do I have access to the course content?

You have lifetime access to the content so you can build multiple websites if you want to.

Is the program just for coaches?

I work mainly with coaches and therapists, but have had many other entrepreneurs work through the longer version of the program, such as hairdressers, wedding planners, engravers, business consultants, network marketers and many more.

I'm worried that I won't have time.

Whether you create a website yourself, or have someone else create it for you, you will need to set aside time to write content, choose imagery and much more. The fact that you are creating it yourself means that in the long run, you will save yourself so much time (not to mention money) by implementing changes on your website yourself.

The program is designed to be implemented as you go, and if you set aside one to two hours a few days a week, you should have no problem completing the program in 6 weeks. 

For this first version, we will run 3 group sessions in December, and 3 group sessions in January, with a 3 week break for Christmas. So you will have time over the holiday period to catch up if you need to (I know that December can be a little bonkers)

You have full access to the content, so if you want to steam ahead, you can. 

When can I get started?

The new content will be available mid March 2020. 

What happens when I enrol?
You’ll get an email straight right after you purchase with your link to access modules. If you don’t see it immediately, check your spam folder. Still don’t see it?
Send me an email at hello@thewebsitementor.com and I’ll get back to you within 24 hours (usually much sooner)
How is the course delivered?

When you sign up, you’ll receive access to the modules, and I’ll be in touch to help you sort out some of the essentials, such as domain name and hosting. The content is available for you to work through at your own pace.

What tools do I need to get started?

You’ll need a laptop/computer and an internet connection. That’s it! 

What is your refund policy?
I’m confident that you’ll be BLOWN AWAY by the tutorials that are waiting for you, but if, for any reason, you decide this isn’t for you, simply send me an email within the first 14 days and I’ll refund your investment.

To be clear, you do need to do the work, show concrete evidence of your action and if it didn’t work for you, you’re eligible for a refund.