In this two-part series, we are going to explore a topic some of you don’t like talking about at all: metrics. Don’t click away because you’re already overwhelmed! Metrics can seem complex at first, or maybe even unnecessary, but they are indispensable...
Without any kind of measure on our business, we’re operating without any kind of navigation. Google Analytics is the tool that will help you come to grips with your users online behavior. Otherwise you will feel lost without any metrics. For so many years, I did...
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