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by Vicky Etherington | 17 Jul 2020
This post is part two in a series about digital marketing metrics. In Part One, we covered the importance of metrics in general, and explored the kinds of questions you can begin to answer when you have the data to do so. If you’re new to metrics, or still...| Cookie | Duration | Description |
|---|---|---|
| _fbp | 3 months | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. |
| _gcl_au | 3 months | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. |
| CONSENT | 2 years | YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data. |
| last_pys_landing_page | 7 days | PixelYourSite plugin sets this cookie to manages the analytical services. |
| last_pysTrafficSource | 7 days | PixelYourSite plugin sets this cookie to manage the analytical services. |
| prism_* | 1 month | Active Campaign sets this cookie to track and store interactions. |
| pys_first_visit | 7 days | PixelYourSite plugin sets this cookie to manage the analytical services. |
| pys_landing_page | 7 days | PixelYourSite plugin sets this cookie to manages the analytical services. |
| pys_session_limit | 1 hour | PixelYourSite plugin sets this cookie to manage the analytical services. |
| pys_start_session | session | PixelYourSite plugin sets this cookie to manage the analytical services. |
| pysTrafficSource | 7 days | PixelYourSite plugin sets this cookie to manage the analytical services. |
| Cookie | Duration | Description |
|---|---|---|
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE | 5 months 27 days | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
| YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
| yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
| yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| Cookie | Duration | Description |
|---|---|---|
| AWSALBTG | 7 days | No description available. |
| AWSALBTGCORS | 7 days | No description available. |
| getUtilizedTime_ditp_countdown_timer_0 | 1 year 1 month 4 days | Description is currently not available. |
| getUtilizedTime_ditp_countdown_timer_1 | 1 year 1 month 4 days | Description is currently not available. |
| m | 1 year 1 month 4 days | No description available. |
| pbid | 5 months 27 days | Description is currently not available. |
| TZ | never | No description available. |
| VISITOR_PRIVACY_METADATA | 5 months 27 days | Description is currently not available. |
| wn_prd_sess | 2 hours | Description is currently not available. |
| wpdiscuz_nonce_c973e654669c3a68334fbee564fff050 | 10 hours | Description is currently not available. |
