by Vicky Etherington | 26 Jun 2018
The list building landscape is changing. With the onslaught of GDPR, not to mention the lead magnet fatigue that often prevails (anyone else ever signed up for a lead magnet and not read it?), some coaches and therapists are wary of throwing too much energy into their...
by Vicky Etherington | 29 Sep 2017
Email marketing is dead. Open rates are abysmal. Really? It’s true that our inboxes are bulging, and it’s harder to be heard above the noise. But email marketing is still one of the most affordable and effective ways to consistently engage customers and...
