A Stress-Free Brand Photoshoot: 7 Must-Know Tips for Success

19 May 2023

Sourcing images for your website can be a time-consuming task. And most entrepreneurs know that branded photography will lift their website. So let’s look at ways you can plan a stress-free brand photoshoot.

We know the feeling – the mix of nerves and anticipation can be quite overwhelming.

And even though most of us don’t love the idea of being in front of the camera, with a bit of preparation, this can be a really fun experience.

And the end result can be a library of images that will elevate your brand on your website and in your social posts.

So let’s go through through the process and make sure you have a stress-free experience that will make you shine like a superstar without breaking a sweat.

As well as ensuring you capture all the shots you need for your website, minus the discomfort and stress.

But before we dive in, let’s chat about why branded photography is an absolute game-changer for your website and brand.

A headshot is no longer enough

Gone are the days when a simple headshot sufficed.

Nowadays, potential clients crave a deeper connection with you and your business. And that’s where branded photographs come into play!

Not only do these visual gems make your website look professional and break up the text, but they also help potential clients trust you before investing in your business.

Honestly, high-quality images can take your audience on an exciting journey, introducing them to the real you and showcasing how you can rock their world.

Now, let’s get down to business and plan and prepare for your incredible photoshoot with these top tips:

Now, here’s the most important tip of all: plan, plan, plan! Give yourself at least a week to prepare for your photoshoot, and watch the stress melt away. Get a good night’s sleep, stay hydrated, and most importantly, have fun! Your photographer is there to help you feel comfortable and find the perfect poses that capture your essence.

1. Know Your Brand’s Values

To ensure your photographs speak the language of your brand, start by identifying your business’s core values.

Think about what you want your clients to feel when they visit your website. Are you approachable, empowering, or adventurous?

Are there certain things you love or things you talk about a lot in your social posts or on your website which make up part of your story? Certain pets? Love of the mountains?

Let those values shine through in your images!

I talk a lot about nature and how important it is for my wellbeing as an entrenpreneur, so even though I work mainly for an office, some of my shots are always outside.

Vicky garden

2. Pinterest – your ultimate planning wingmate

Pinterest is not just a platform for inspiration (although it is great for this.) It can also be a valuable tool to help you plan your brand photoshoot. Remember to keep in mind what you want your viewers to feel. 

Create a dedicated board to gather all your photo shoot ideas, brand colors, location suggestions, wardrobe inspirations, and even makeup ideas. This visual wonderland will help your photographer grasp the exact vibe you’re after, whether it’s friendly and informal or sleek and corporate.

Create a dedicated board where you can gather 

  • image ideas
  • brand colours 
  • location suggestions
  • wardrobe inspiration, and even makeup ideas. 

This visual representation will help your photographer understand the specific vibe you want to achieve, whether it’s informal and friendly or formal and corporate. 

Pinning and organizing your ideas on Pinterest will provide a clear direction for your photo shoot and ensure everyone involved is on the same page.

3. The Power of Location

Your photoshoot’s location sets the stage for your brand’s message and aesthetic. Consider using your home or office if they align with your brand identity for that authentic and familiar touch.

Alternatively, get creative and explore renting a venue that perfectly complements your brand and desired look. You might even score a free shooting spot in exchange for some professional photos…

4. Incorporating Brand Colours through Props

Using props is a great way to infuse your brand’s colours into your images effortlessly. Think favourite mugs, cushions, notebooks, laptops, or even phone covers that match your brand’s colour palette. I used a coloured keyboard overlay for one of my branded photoshoots.

These little details pack a powerful punch, establishing a visual connection that reinforces your brand’s message and takes your photos to the next level.

5. Wardrobe Choices that Wow Your Audience

Time to show off your style…

When selecting outfits for your photo shoot, go for looks that make you feel comfortable and confident. No need to go overboard with 6-inch heels if that’s not your thing!

If your brand color is yellow, you don’t have to dress head-to-toe in it (not many can pull that off!).

Instead, consider yellow accessories for a pop of colour. Mix formal and informal outfits that align with your business’s vibe. And remember, plan your outfits in advance, right down to the accessories and undies so you don’t have a last-minute scramble on the day. Attention to detail is key!

6. Understanding the Images You Need

Before the big day, take some time to envision the specific images you require. Think about the composition that works best for your website and social media.

Landscape-oriented shots with you positioned to the side can work wonders for websites, and they can be easily cropped into portrait orientation for social media platforms.

And don’t forget about the magic of flat lays – perfect for announcements and product showcases!

It’s an idea to leave negative space in your flat-lay images to accommodate text overlays.

7. Give your confidence a boost

And finally, a little secret to give your confidence an extra boost on the day of your photoshoot: book a professional hair and makeup artist…

Honestly, having someone work their magic can do wonders for your confidence in front of the camera.

They’ll ensure that you’re camera-ready, leaving you feeling far more comfortable in front of the camera. Plus, it’s a fantastic opportunity to treat yourself and enjoy a little self-care before the shoot.

So go ahead and schedule that appointment well in advance, because when you look good, you feel good—and that confidence will radiate through your photographs!

Summary to creating your stress-free brand photoshoot

Remember, these branded photographs will give your website a huge visual boost. So it’s worth planning ahead, enjoying the process, and rocking your website!

If you’re ready to finally conquer your website, join me in my Rock That Website program. Trust me, building your own website isn’t just for techies or those with loads of time—it’s for you too! Let’s do this together.

Vicky Etherington

Vicky Etherington has been running her own online marketing agency since 2003, and in 2015 transitioned to working with coaches and therapists to teach them how to create their own client-attracting websites. 

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Posted in: Website tips

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