As Azure Marketing turns 13 this month, I’ve reflected on some of the highs and lows of the journey and am sharing some quick insights which I would have loved to have known when I started out in March 2003. Small business lessons learned can often be practical quick tips – some of my greatest lessons were mindset ones.
What you're about to read
Failure can often lead to success
Some of my greatest frustrations and hiccups have become the inspiration for moving forwards. I now see failure as a learning process, rather than a stumbling block.
80% of my output is determined by 20% of my effort
It may be a cliche, but it’s so true, and I wish I had learned sooner to understand my limitations, hone in on what I’m good at, and deliver my strengths with passion and energy. They undoubtedly have the greatest yield, and are the source of most enjoyment in my efforts.
Make myself redundant
Like many entrepreneurs, understanding that I’m not capable of doing everything, has been an uphill battle for me. Mainly because of limited financial resources at the outset. But I realise now that time is the most precious resource that any of us have access to. We can never get it back, so we need to be smart about how we spend it. Spending money to employ someone else to work on things on our behalf means that they’re often completed faster, more professionally, and with less stress. Work smarter, not harder.
Get a mentor
How could I not have seen this sooner? The power of allowing someone to guide us through the mindblocks that we often face as entrepreneurs is invaluable. Having someone to turn to when I have dilemmas that I can’t figure out myself has been a game-changer for me.
Surround yourself with wisdom
I think it was Jay Abraham who I heard say ‘be the dumbest guy in the room’. Surround yourself with smart people, and you up your game to match them. Joining a mastermind group, listening to podcasts in the car by inspirational experts in your field, networking with like-minded entrepreneurs, getting an accountability partner and absorbing the energy from conferences. These are all powerful methods of achieving this goal of being surrounded by wisdom. I noticed a shift in my mindset when I saw how powerful these techniques could be.
Take advantage of one of ten free website jumpstart sessions that I’m running this week
Vicky Etherington has been running her own online marketing agency since 2003, and in 2015 transitioned to working with coaches and therapists to teach them how to create their own client-attracting websites.
Join 2500+ other service-based entrepreneurs who are empowering themselves to DIY their WordPress websites and online marketing with confidence.
Secure your place on the next group of Rock That Website
Move past the overwhelm and finally create a website that you and your clients love… one which generates leads and grows your income day in and day out.
If you want to accelerate your website journey, side-step all the tech meltdowns, and create your own client-attracting website from scratch, join my Rock That Website. You’ll get a proven step-by-step roadmap to build your own successful site with confidence.
Needing a guiding hand with your website essentials? Look no further - in these 7 easy steps I'll let you know what you need to get up and running. Starting up a new business is hugely exciting, but the amount of tasks you need to...
A Wordpress website is now within everyone's reach. Yes, even for you, who hates the idea of 'code' and anything techie. Gone are the days where you need to pore over a book for hours in order to create one web page (yes, I've...
Your agency or web designer could set up your Google Analytics (GA) account on your behalf, but there are lots of reasons why you should set up your own account for your own website, primarily because if you and your web designer...
The Internet has taken the business world by storm. Today many are struggling to keep up with the demands of having a mobile-friendly website, an active social media presence and continually revamping their brand to stay relevant....
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_fbp
3 months
Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_gcl_au
3 months
Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
CONSENT
2 years
YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
last_pys_landing_page
7 days
PixelYourSite plugin sets this cookie to manages the analytical services.
last_pysTrafficSource
7 days
PixelYourSite plugin sets this cookie to manage the analytical services.
prism_*
1 month
Active Campaign sets this cookie to track and store interactions.
pys_first_visit
7 days
PixelYourSite plugin sets this cookie to manage the analytical services.
pys_landing_page
7 days
PixelYourSite plugin sets this cookie to manages the analytical services.
pys_session_limit
1 hour
PixelYourSite plugin sets this cookie to manage the analytical services.
pys_start_session
session
PixelYourSite plugin sets this cookie to manage the analytical services.
pysTrafficSource
7 days
PixelYourSite plugin sets this cookie to manage the analytical services.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
test_cookie
15 minutes
doubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE
5 months 27 days
YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSC
session
Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices
never
YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id
never
YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId
never
YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests
never
YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
0 Comments