All you need to kickstart your email marketing

Building your email list is the first thing that you should do in your online business.

Vicky Etherington, The Website Mentor

From setting up your campaigns and automations
to understanding tags, segmentation
& so much more.

You know you should be doing email marketing. You’ve heard everyone talking about it.

But if the tech is holding you back, you need to get that sorted.

In 2 hours, I’ll demystify everything you need to know about getting started with MailChimp.

Here’s what we cover


Understand why building your list is important

Growing your audience is the first thing that should do in your online business. Yup, even before building a website. Email marketing plays directly into your audience building efforts.


Get clear on tags and segmentation

We need to understand how to send the right emails to the right people, depending on the information they have requested from us.


Create campaigns and automations

What’s the difference, when do we use them, and how do we set them up? 

Here’s what we do NOT cover


Creating email content

This is not a workshop where we’re going to be planning out or building any of your email content. Your content doesn’t need to be created in time for this workshop. I do have an email welcome sequence swipe file that you can grab at checkout if you’re wanting a headstart with your emails.


Landing pages

We’re not going to be building landing pages today.  

Vicky Etherington

This is for you if…

You want and need to build an email list

You want to learn how to use Mailchimp

You need to switch over to MailChimp from another email marketing software

“Masterclass was concise and clear and you’re amazing Vicky!”

Marianne McGuire

Founder, Let Go And Know

Have we met?

Hi, I’m Vicky Etherington!

18 years ago, I was Marketing Director for a conservation organisation in California.

We had a website, but our agency charged us a lot of money for every update we needed.

A complete technophobe, the idea of managing our site myself was daunting, but I taught myself code and the day I successfully made the first changes to our site, we realised we had liberated ourselves from being reliant on anyone else.

That was in 2002, when websites were still something of a novelty. And 18 years later, I’m teaching coaches and course creators just like you to empower yourselves in the same way.

And you don’t have to touch a single line of code.

I can’t wait for this training to do the same for you.

Vicky websites

Ready to jump in?

Mastering MailChimp

£49 +VAT



This is going to kickstart your email marketing efforts, demystify Mailchimp, save you a whole load of time trying to figure it out and ultimately is going to enable you to bring in more clients.

I can’t wait for you to get everything set up.