How I increased my Twitter engagement by 400% in 2 weeks

19 May 2016
I’ve never really taken to Twitter. I don’t like tweeting and I don’t really get it. And I certainly don’t have time for it. I have a Twitter profile – have had for years – but I’ve never done anything with it. Then, a few weeks ago, I stumbled across a new tool. I heard one of the founders being interviewed on the Earnworthy podcast (which you should definitely take a look at by the way if you’re in any way interested in Inbound Marketing tools) and I decided to explore it further when I got back to my desk. quuu logoI liked the story behind it – 2 guys who met years ago through a popular online freelancing site in the UK and were so compatible that they started working on businesses together. They were both facing the same problem – they were spending several hours a day curating content that was actually relevant, and they realised there was a need for content which was on topic, and processed by a human being. They only launched the service 7 months ago in October 2015, but they’ve already shared over 1,000,000 quality and hand-picked content suggestions via their users. The tool is called Quuu. And honestly, it’s the answer to my dreams! It provides free hand curated content to increase your social media activity. They include all the relevant hash tags for you, and only share really valuable content. TwitterImpressionsHere’s the best part. Having relevant articles posted to my Twitter profile twice a day (for free by the way), has skyrocketed my engagement on Twitter by 300% in only 2 weeks, and has grown my following by an average of about 5 followers a day. Now, these are far from earth-shattering metrics, but for the two minutes it took me to set up my account with Quuu, and without lifting a finger, I’m pretty happy with the kickstart it’s given me on a platform which I never played around with before. What’s more, it’s really raised my interest in Twitter. I’m seeing now how people use this platform to their advantage, how it can be a really great tool to engage with like-minded people, and how it could work as a terrific lead generation engine. I just needed to see it in action to come to that conclusion, and Quuu gave me the opportunity to do that. Suddenly I get it – it’s as though someone took me by the hand, and showed me the ropes. Twitter analyticsI’m on a free plan, where I choose 3 categories and they post 2 articles a day for me from those chosen categories. The articles get pushed straight into my Buffer queue (if you’re not using Buffer yet, you should take a look as it’s an invaluable social media scheduling tool), and I literally don’t need to do a thing. I can hop into my queue to check that I’m happy with the content and that it’s going to be relevant to my audience, but in the past 14 days, I have only removed one article from my queue. There are paid plans too and at only $10/month, this seems like a steal to me. I don’t think it will be long before you see me upgrade. And by the way, they have great customer support too – I’ve jumped into their live chat a few times now, and have always had a fast response. So now I’m hopping on the Twitter bandwagon, I’m finding loads of other tools too which I’m going to start putting to good use. If you want to know more about some of these tools too, request access below. I don’t want to list them all here, as I want to be sure that you check out Quuu, as it’s too important for you to miss. Quuu have assured me that soon they will be making some really exciting improvements that will aim to take the user experience to a whole new level! (By the way, I’m not affiliated with Quuu in any way.) Go and take a look at it whilst it’s fresh in your mind. I promise, you won’t regret it. And drop me a line in the comments, as I’d love to hear how you’re getting on with it. And if you’d like access to the other Twitter tools, you can get instant access here. [optin-monster-shortcode id=”iywzsfoxw9umm0eu”] MissinglettrMissinglettr.com – wow, what a great idea! We all know that social media loves visual content, so MissingLettr will monitor your blog, and every time you publish a new article, it will automatically create a drip marketing campaign with a year’s worth of updates, filled with quotes from your content.  It’s really engages, is a novel way to repurpose your content and increases the visibility of your blog posts.  Not to mention, it does one of those social media repurposing jobs which I know I should be doing, but never have time to get around to. What’s not to like? Click to TweetClickToTweet is a WordPress plugin which allows you to easily create tweetable content for your readers. You can use pullquotes and custom messages inside the body of your blog post to highlight your content and make it simple for readers to share on Twitter. Paper.liPaper.li is a content curation service that let’s you turn socially shared content into beautiful online newspapers and newsletters.  But more than that, it’s an easy to use, powerful tool that helps you save time by surfacing content (blogs, articles, sites, video,images) and people who are interested in the same topics that you are. They send out email alerts, Tweets and social posts on your behalf letting your community know when the latest edition of fresh content is online. ManageFlitterManageFlitter provides a set of tools that allows you to grow and manage your Twitter account/s. It’s the easiest tool to enable you to follow and unfollow relevant users. CrowdfireCrowdfire is a social media management tool which allows you to manage your followers, but so much more as well. I haven’t yet explored it’s full functionality, but what I’m using the app for at the moment, is to send automated messages to anyone who starts following me on Twitter. I can randomise these as well, so that not each follower is sent the same message. Although I’ve been exploring these tools, I’m yet to put them to full use, so as soon as I do, I’ll send you through an update, and I’d love to hear your feedback too, or if there are other tools which you couldn’t do without.  

Vicky Etherington

Vicky Etherington has been running her own online marketing agency since 2003, and in 2015 transitioned to working with coaches and therapists to teach them how to create their own client-attracting websites. 

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