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How to set up a Google Analytics account

Last updated Jun 8, 2020
Your agency or web designer could set up your Google Analytics (GA) account on your behalf, but there are lots of reasons why you should set up your own account for your own website, primarily because if you and your web designer ever part ways, you want to have access to the historical data. I’ve seen it happen with so many clients before where they come to me for a new site, and they don’t have access to their GA account, as someone else set it up on their behalf. So then they have to start from scratch without any data, and it’s like starting a race with one leg strapped to the other So, if you don’t already have a Google Analytics account, you can easily create one for free on the Google Analytics website. Make sure you set up one for your own website, and don’t ask someone else to do it on your behalf. To set up your Google Analytics account:
  1. Click here to go to Google Analytics.
  2. If you already have a Google account, click ‘Sign in’ (you may already be logged in without realising it). If you don’t yet have a Google account, click ‘Create an account’.
  3. Once in your Google account, click ‘Access Google Analytics’.
  4. Click Sign up.
  5. Fill in your Account Name, Website Name, Website URL, and select an Industry Category and Reporting Time Zone.
  6. Under Data Sharing Options, select the options that you need.
  7. Click Get Tracking ID.
  8. From the Google Analytics Terms of Service Agreement that opens, click I Accept.
  9. Send your ID to your web developer to include in your website
  10. If you’d like to give them, or anyone else access to your account,click the Admin button in the top right
  11. Click the Users tab
  12. Click on the ‘New User’ button
  13. Add their details and assign them a role

Vicky Etherington

Vicky Etherington has been running her own online marketing agency since 2003, and in 2014 transitioned to working with coaches and therapists to teach them how to create their own client-attracting websites. 

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