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Google SandboxBefore I show you how to measure your SEO results, you need to know about Google Sandbox. Google Sandbox is a filtering technique used by Google to stop newly created websites having their full SEO impact immediately on their search engine. This is to reduce the amount of spam sites from clogging up their search engine that use illegal methods to rank. Depending on the age of your website and keywords used, it may take a few months before you see any noticeable results.
Google Analytics WordPress PluginGoogle Analytics Dashboard WP plugin offers page-by-page analysis of your website. Simply login to your WordPress account, download the plugin, visit the page you want to analysis and click on the analytics button at the top of the page: After clicking the icon it will reveal stats for that page: From the graph above, you can see that around 90 days ago the page was only generating a few hits per day. I only just created the page and as with all new website content, it can take a few weeks before Google places it in the appropriate search position. Today it receives around 18-20 views per day and I’ve received 1,056 organic searches in a 90 day period from that one article alone. Using the Analytics Dashboard Plugin is a quick and easy way to keep tabs on how your keywords are performing on the fly.
Learn what keywords Google associates your business withGoogle loves to categorise businesses because it allows them to more accurately index your site based on keywords users are searching. Login to your Google Webmaster Tools, head to Search Traffic and select Search Analytics: Google will reveal all the keywords it associates with your business and how many impressions these keywords had over a specific period of time. It ranks all the keywords your business appears for in order of impressions. Consider adding more content to keyword pages that receive lower impressions or change the meta description in titles to increase click-through rates. Google does take click-through rates into account when deciding where to rank your webpage. If you see you rank more for one category of keywords than another, create more content around the popular categories as there’s a greater likelihood that you’ll rank better than targeting low performing keywords.
Bounce rate and referral timeIn Google Analytics you can compare how much organic traffic visited your website over any period of time. To view your website data, login to Google Analytics and head to Acquisition > All Traffic > Channels: All traffic generated as a direct result of SEO will be listed under ‘organic traffic’. Compare how much traffic you receive organically now to before you implemented SEO changes. Key metrics to look out for are:
- Bounce rate
- Avg. Session duration