Let’s have a look at how to increase your blog traffic through sharing your blog content.
You have written a brilliant blog, it ticks all the SEO boxes, you’ve uploaded it on your website and you are really proud of it. It’s time to hit publish. Finished, right?! Not quite. Like the George Berkeley quote, ‘If a tree falls in a forest and no one is around to hear it, does it make a sound?’ – if you write a great blog post, but no one reads it, is it doing its job? Not really …
Your hard work deserves to be seen and read, but unfortunately, not many people will read it unless you promote your content. More readers leads to more people knowing about your business which leads to more potential customers and – in the long term – increased sales and awareness of your business.
Research by Hubspot shows that business owners who prioritise blogging are 13 times more likely to see a positive return on investment. Content marketing (blogging) is a great tactic to increase your visibility. The trick is knowing the right channels to share your blog, that will help you reach the most people – and sharing it consistently. Posting regular articles and blog posts on your website and sharing them across the web is also great for your websites SEO, another tick, with SEO being shown to drive 1000% more organic traffic than social media.
Think of sharing your blog on other channels like using a loudspeaker or leaflets through the letterbox: the more places you promote it, the wider your message will spread and the more people will have a chance to read it.
If you want to engage your existing audience, grow your website traffic and increase your conversions long term, sharing your blog posts after publication should be high on your list of priorities.
How to increase your blog traffic? Here are 11 easy places to share your content
The simplest way to increase your blog traffic is to start sharing to your own channels*, you own these channels and already have an engaged interested audience who will be keen to hear about your business insights, updates and whatever else you write blogs about.
Share to your own channels
Send to your email list
Promoting your blog post to your email subscribers is a popular tactic to increase website views. It is popular because it works. Email subscribers are already invested in your brand – having previously signed up to your list – and are likely already warm leads. Interestingly, email clicks are usually higher than the click through rate on social media too. Research by Campaign Monitor found that you are six times more likely to get a click from an email than from sending a tweet.
The way you share your blog posts via email is up to you. Some businesses like to send an email every time they publish a new blog post, this process can be automated by Zapier or an RSS feed, whilst some prefer to send a weekly or monthly newsletter alongside other content, updates and promotions.
Business Facebook page and/or group
Sharing to your business Facebook page or group is a key step that shouldn’t be overlooked. This doesn’t need to take too long. Simply select a couple of good quotes or statistics from your blog post, double check that the image displays correctly and your meta title and description is pulling correctly and then schedule at least two shares of your blog post. These can be a few days apart or a week apart depending on your content strategy.
Personal Facebook page
This one can be forgotten, but sharing to your personal Facebook page can be a great place to increase your blog readership – especially in the early days of your business. You never know who in your personal network may be interested in your services. If you are concerned about publicising your work to friends or family who aren’t interested, you can always think about creating a Facebook list for work friends or warm contacts.
Twitter moves really quickly, so sharing your blog post 3-5 times in the first week of publication is a good idea. Again, choose a great quote to share with your article to pique the interest of your audience and include one or two relevant hashtags to expand your reach.
You can further extend your reach on twitter by looking for industry-related Twitter chats, joining in at the time of the chat to offer your expertise and using their hashtags (sparingly) to share your content.
Unless you have over 10,000 followers and a swipe-up feature, Instagram can sometimes be ignored as a place to share your new blog content – but it shouldn’t be. Adding your latest blog post to the link in your bio, either through Linktree, Milkshake, or a direct link to the blog, and then directing your audience to it through an in-feed post and stories can increase your blog readership.
If you’re stuck for ideas of how to share your blog post on Instagram, Canva has some easy to use templates that you can customise with your brand colours. You can also pull out key points from your blog post to create a carousel (a series of images to swipe through) to give value to your Instagram audience and share your expertise even if they don’t head over to your blog. Read this blog for more tactics to drive traffic to your website using Instagram.
LinkedIn is a great place to share your content as it lets you syndicate blog posts on your profile as Linkedin articles. You can either share your entire blog post on Linkedin, or share the first few paragraphs with a link to read more on your website. If you decide to post your whole article, you don’t need to worry about the negative effect on your SEO, research has found that Google isn’t flagging these up as duplicate content.
An additional positive, on Linkedin users can choose to subscribe to be notified every time you post something new. Regular sharing on Linkedin can increase both your views on Linkedin and on your website.
You may think of Pinterest as the place where you go to find inspiration for your home or what to cook for dinner, but many people use Pinterest as a visual search engine for all manner of things. As such, Pinterest can be a great tool to increase your blog post traffic.
Statistics from Pinterest state “out of 2 billion Pinterest searches every month, about 1.9 billion of them are unbranded.” This is great news for small businesses whose blog post pins can show up in any one of these searches. It means users on Pinterest are searching with intention, but are open-minded to the information they come across.
Not sure where to start? Create two or three pins for each blog post and upload them to your Pinterest account, pinning them to relevant boards. Use Pin Groupie to find relevant group boards to join so you can share your content wider. Pinterest can take time to build, but can be incredibly effective for increasing blog post traffic long term. To take the pain out of doing this manually, you can use Tailwind – one of the essential digital marketing tools I recommend for running your own business.
Share beyond your own channels:
We’ve already posted our blog posts on our personal and business Facebook page, but there’s more Facebook can offer.
Sharing your blog post to Facebook groups can help to increase your blog traffic, and in turn the number of people who know about you and your business. Join a few Facebook groups that are specific to your industry or niche, and share your new content when appropriate. Many groups often have a specific day for promotion of your own content, so make sure you make a note and share on the appropriate day whilst also contributing genuinely to the group where possible.
Like Facebook, LinkedIn groups can also be a valuable place to share your content. A big difference though is the audience is predominantly a professional one. Sharing to LinkedIn groups may not be relevant for all your content. However, if you have produced an informative blog that will be helpful in a professional context you can use LinkedIn groups to increase your blog traffic. Spend some time searching LinkedIn to find groups that relate to your niche, and you can begin sharing content that could help professionals improve their careers and their lives.
Like Linkedin articles, Medium allows you to republish your existing blog posts without affecting your SEO through duplicate content. However, you can also use Medium as a way to increase traffic to your blog posts on your website. By posting short extracts of your blog on Medium, you can direct users to the full article on your website.
If, over time, you build a readership on Medium you could vary your posting schedule by adding some full blog posts on Medium, some snippets to push to your website and an exclusive Medium article or two.
Using Q&A websites like Quora is a more time-intensive way to bring traffic to your website, but it is a tactic worth trying. Quora receives a lot of website traffic from people who need answers to questions. Users of Quora are actively looking for answers to their questions, which is where you can come in. Answering their question with a concise, helpful solution, using your blog post as a reference, is a good way to share your blog post to increase views from other people who also ask the same questions.
How to increase your blog traffic checklist
Share your next blog:
- With your email list
- Business Facebook page and/or group
- Personal Facebook page
- Facebook groups
- Linkedin groups
Start now, share your blog post to increase your website traffic
The platforms listed above offer a range of options for you to increase your blog traffic and encourage more people to read your articles. There are plenty of platforms to consider and you don’t have to use all of them. Where and how you share your content is up to you, but try to experiment with sharing your blog posts on at least five of the options and see what gets the most clicks. Every month, take the time to review which sources are bringing in the most website traffic to get a picture of how effective sharing your blog posts are. For more digital marketing advice, information on how to build your own website, and my free website happy checklist, sign up to my email list today.