A passion for wildlife

Empowering female entrepreneurs in Africa

Breaking the cycle of poverty is the only way to open the door to conservation

A sorry tale of selfish greed

Only when the last of the animals horns, tusks, skin and bones have been sold, will mankind realise that money can never buy back our wildlife”

The lowdown

Why it matters

My closest encounters with wildlife in Zambia brought me closer to death than anything else.

Yet they made me feel the most alive.

I want more than anything for my sons to be able to feel that exhilarating thrill of perilously close contact with the natural world. And their children too.

Yet so much that I love in those wildernesses is under threat.

And conservation alone can not preserve these environments.

I know through personal experience, that hunger can drive us to hunt for survival. Until we experience prolonged food deprivation, we can never understand how primal our instinct is to exist.

Conservation efforts therefore become futile in an environment where mankind and wildlife are co-existing, and people have no means to provide for themselves and their families.

Women and children often walk for hours each day to access water and collect wood, so education becomes a distant dream, and the cycle of poverty persists.

My dream is to provide training in rural areas of Africa to enterprising women, and give them online skills which can help them escape those cycles of poverty.

2018 is the year that I envisage seeing this dream become a reality.

Vicky Etherington

The Website Mentor

A website coach on a mission to empower hundreds of small business owners to conquer the overwhelm of WordPress, take control of their own website and uplevel their online marketing. She has been working to help small businesses and entrepreneurs improve their websites and online visibility since 2003.

Can you help?

If you have contacts in Africa or share a vision for implementing programs in rural Africa, I’d love to connect with you.