Finding calm in your marketing

12 June 2018

The main reason you’re feeling overwhelmed

Moving away from the chaos and finding calm in your online marketing doesn’t need to be rocket science.

There’s one main one reason you’re feeling overwhelmed and not gaining traction.

Often we feel as though we’re running a race we’ll never win.

We get overwhelmed by all the opportunities, choices and tools.

I know, because I’ve done that too.

There’s so much that you could be doing, and you spread yourself so thin, that nothing is effective.

Too many choices that never let you finding your calm

Should you be making videos, ramping up Pinterest, live streaming, networking, using messenger bots, doing Facebook ads?

Argh, the list is endless.

You can’t do it all, so you become overwhelmed and feel as though you’re failing.

How to fix it

But here’s how to solve that problem forever…

Assuming you have a fabulous service, marketing is the marriage of 3 things:

Market – Message – Media

– A group of people (market)

– A sales pitch to sell something (message)

– The way you deliver that message (media), eg. Facebook, magazines or the radio

The reason you are overwhelmed and confused is that the MEDIA is always changing.

In fact, it’s what makes the market so noisy – people get excited about new stuff, so they talk about it.

The market (people), and the message (pitch) never need to change once you have perfected them…

After setting your goal you will feel more calm and focused.

Why you’ve been run ragged

Marketers know that we respond to NEW. So they tell you about NEW opportunities to get visible.

But this leaves you feeling left behind and confused, running that race you feel you can never win.

Because all arat racelong you have been thinking that answer lies in your choice of platform (media).

LinkedIn, Facebook ads, radio, Pinterest, back-of-bus posters. Because that’s what people are talking about.

If you could just be in the right place.

But NONE of it will ever work without the right message.

Build a solid foundation

Which is why it’s so critical to have a solid foundation.

WordPress Success BootcampOne where your message is constant, authentic and a true reflection of you – no matter what other media you’re toying with at that time.

And that’s what we work on in Rock That Website.

This is my signature 8-week program which enables you to build a website which is robust and connects with your audience (market).

We have a whole week dedicated to crafting your content so it powerfully connects (message).

I show you exactly what to focus on, so you don’t get distracted by the bright shiny new objects that people are placing in front of you (media).

If you really get to grips with this, it can turn things from confusion to forwards momentum.

Understanding how easily media distracts us from the core market and message is a game-changer. If you change your focus to activities which are sound and proven, you’ll start experiencing great momentum and growth.

Find out more about Rock That Website which starts every 4 weeks.

Vicky Etherington

Vicky Etherington has been running her own online marketing agency since 2003, and in 2015 transitioned to working with coaches and therapists to teach them how to create their own client-attracting websites. 

Become Part of
The WordPress Happy Community

Join 2500+ other service-based entrepreneurs
who are empowering themselves to DIY their WordPress websites and online marketing with confidence.

If you want to accelerate your website journey, side-step all the tech meltdowns, and create your own  client-attracting website from scratch, join my Rock That Website. You’ll get a proven step-by-step roadmap to build your own successful site with confidence.

Posted in: Leads

Did you enjoy this?
Here are other articles you may like

Building your email list from scratch

Building your email list from scratch

The list building landscape is changing. With the onslaught of GDPR, not to mention the lead magnet fatigue that often prevails (anyone else ever signed up for a lead magnet and not read it?), some coaches and therapists are wary of throwing too much energy into their...

Increase email open rates and click throughs

Increase email open rates and click throughs

Email marketing is dead. Open rates are abysmal. Really? It's true that our inboxes are bulging, and it's harder to be heard above the noise. But email marketing is still one of the most affordable and effective ways to consistently engage customers and prospects, and...

How to set up your gravatar

How to set up your gravatar

Before you even build a website, it's important to recognise that driving traffic to it, is crucial to your success. Creating a Gravatar will help you maintain visual consistency and generate visitors to your website. So what is a Gravatar? We have all seen the...

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Join the Discussion


Submit a Comment

Your email address will not be published. Required fields are marked *