At its core, email marketing offers us the ability to directly connect with people who are already interested in reading our content. Among marketing techniques, it ranks the highest in terms of ROI, so why aren’t more people using it? Some will try to tell you that email marketing is dead, but it’s never been more alive.
Today I’m going to show you some of the most effective marketing strategies, followed by an infographic packed with the top email marketing information you need to start maximizing your efforts.
Today’s Top Email Marketing Strategies (Infographic)
Email marketing allows you to build a loyal following of readers, but only if you do it properly. Your email list should always follow the old adage of “quality over quantity.” You want people to sign up, but you need the right people to do so, otherwise you’re wasting your time and theirs.
Here are some of today’s top email marketing strategies
to get you started:
1. Offer a Bonus for Signing Up
People love free stuff, that’s a fact. To encourage them, try offering an exclusive article, infographic, or something similar with your email signups. A small gesture like this goes a long way.
2. Repurpose Old (But Relevant) Posts
You can create awesome emails by repurposing old content that your readers will find useful. Try it out with one of your greatest hits!
3. Curate Relevant Content
Before starting a blog
, you’ll probably be at a loss for what you should send in your emails. During this time, try finding relevant and timely content that you can show your subscribers to keep them engaged.
Don’t be afraid to try other tactics too, like asking your email subscribers to write user reviews
on your products or services. Check out the infographic below for a host of options you can use to maximize your email marketing strategies!
Let us know how it helps you in the comments!