When is the best time to build a website, and do I even need one?
The truth is, a website is not critical for every business, especially when you’re just starting out.
But most coaches feel some sense of urgency as everyone else has one, and it’s one more thing to tick off the task list. And it’s true, that your potential clients will look for a website, and in the long-run, it is likely to be harmful to your business growth, not to have one. So it is the logical step.
However, I have quite strong views about people NOT building a website when they first start out in their coaching business. There’s a tendency to get excited and feel pressure to build a website because it makes their business feel more ‘real’. Actually, it’s a distraction from what’s most important during the first six months, which is gaining clients.
Gaining clients is important not only from a financial perspective but also because businesses grow and evolve in those first 6 months and any website built in that timeframe would be quickly outdated in terms of your offerings. Also, you gain a solid understanding of your client’s needs and requirements when you’re actually working with them.
The solution? Build a landing page which is a one-page website which outlines what you do at this moment in time.
Here is a landing page which I built for a client whilst she was waiting for my WordPress Success Bootcamp to start: https://breatheandheal.org/.
It does 4 main things:
1) Uplevels your mindset around your business – because you have a real destination on your website which you can send traffic to – you can have business cards/flyers printed without worrying about including a website address with nothing on it.
2) Gives visitors to your website enough information about the work that you do to pique their interest.
3) Starts building your domain credibility in the eyes of the search engines.
4) Enables you to set up a funnel to a lead magnet if you already have a free resource which you could offer, so starts you building your email list from the outset.
Ultimately, your website is a crucial part of your online marketing. But it will work so much harder for you once you have a very clear idea of who you’re working with, how they benefit from the work that you do with them, and the transformations that they will achieve. And 6 months into running your business, these points will become so much clearer than when you’re just starting out.
So 6 months into your business is a perfect time to invest time and money into your website.
So, now you’re ready for a website, what are the benefits of having one?
Below are 7 benefits of having a website. Depending on where you are with your business, a website could help with one, some or even all of the following areas.
- Builds Trust
- Improves SEO (Makes it easier to find you on Google)
- Builds Credibility
- Delivers Value
- Gathers Leads
- Converts Visitors to Clients
- Allows You to Scale
Each one of these can have a huge impact on your business, so let’s delve a little deeper into each one.
1. Builds Trust
Every sale relies on trust, and actually, the main purpose of your website should be to establish trust. There is literally no getting away from it – without developing trust, you will not gain a single client.
2. Improves SEO (Makes it easier to find you on Google)
Ranking on Google can be hard, but success here is a game-changer. Think about the last time you searched for something online. Did you click on something on the first page? Perhaps you went onto the second page? How often have you searched through three or more pages? The internet has made us impatient for answers and results, and because of this, results on the first page of Google are receiving 91% of all Google traffic. And when you consider that currently 93% of all buying decisions start with an online search, and 12 Billion of those searches (per month) are on Google, you definitely want to be there if you can. Think of Google as a busy high street. Higher footfall means you get seen more. And the more you get seen, the more leads (and therefore sales) you are likely to generate.
3. Builds Credibility
Having a website shows that you are taking your website seriously. This is as important for your own mindset as for building credibility for your visitors. It’s an opportunity to showcase who you really are, some of the results you have gained for clients in the past, and how you’re going to show up for them if they decide to work with you.
4. Delivers Value
A successful website, especially for service businesses, focuses on delivering huge value long before asking for a sale. When you deliver great content for free, people start actively looking for your paid programmes! This is because we naturally begin to wonder, “If this is what I am getting for free, what will I get if I pay them??” Using your website to deliver great content is the main driver of every other point on this list!
5. Gathers Leads
You have undoubtedly signed up to something on a website in the past. It’s a simple but highly successful method of growing an email list. A visitor to a site signs up for a free resource by submitting their email address. In return, they receive the resource, and often receive follow up emails and an invitation to buy something too, or to apply for a free strategy session/discovery call.
6. Converts visitors to clients
Architecting a journey on your website to take visitors from a state of curiosity to one where they want to commit to working with you is the ultimate aim of your website
7. Allows You to Scale
This is where your business really begins to take off to the next level. As a coach, working with clients 1:1 is undoubtedly fulfilling, but gives you very little scope to scale your business because you are constrained by how many hours in a day you have. Once you’re fully booked, the only way to grow your earning potential with this model is to increase your prices.
Your website offers you scope to offer and sell group coaching, host memberships and so much more.