Develop trust online through your website
Trust and integrity
You need more of it on your website
Yet it’s one of the scarcest commodities online.
It’s scarce because anyone can create and publish content on the internet.
Online there is:
– no regulation
– no editors checking for accuracy
– no one checking the source of the information or the integrity of the person publishing it.
Trust is valuable because once you gain it, your business opens up to so much more opportunity: more subscribers, better engagement and higher sales, to name a few.
Download the checklist to discover easy to implement ways that you can improve the trustworthiness of your website to start developing a stronger level of trust from your visitors.
To get you started, here are 3 key points:
Make the audience your hero
No one is interested in how many qualifications you have or how long you have been in business.
See people as people, not as numbers
Every view on your page is someone looking for a solution. They’re someone with their own story, dreams and aspirations. Seeing people as real entities will help develop a deeper connection with them.
Strong connections happen offline
People don’t buy what you do.
They buy how you make them feel.
The Website MentorA website coach on a mission to empower hundreds of small business owners to conquer the overwhelm of WordPress, take control of their own website and uplevel their online marketing. She has been working to help small businesses and entrepreneurs improve their websites and online visibility since 2003.