Make more meaningful connections

Develop trust online through your website

One of the scarcest commodities online is trust. Take some easy steps to develop it on your site.

Trust and integrity

You need more of it on your website

Trust is crucial to the success of your business.

Yet it’s one of the scarcest commodities online.

It’s scarce because anyone can create and publish content on the internet.

Online there is:

– no regulation

– no editors checking for accuracy

– no one checking the source of the information or the integrity of the person publishing it.

Trust is valuable because once you gain it, your business opens up to so much more opportunity: more subscribers, better engagement and higher sales, to name a few.

Download the checklist to discover easy to implement ways that you can improve the trustworthiness of your website to start developing a stronger level of trust from your visitors.

To get you started, here are 3 key points:

Put the reader in the centre

Make the audience your hero

Using the word ‘you’ makes people more receptive to your message.

No one is interested in how many qualifications you have or how long you have been in business.

Don’t get caught up in vanity metrics

See people as people, not as numbers

Every view on your page is someone looking for a solution. They’re someone with their own story, dreams and aspirations. Seeing people as real entities will help develop a deeper connection with them. 

Take them offline

Strong connections happen offline

There’s a limit to the amount of engagement you can attract on a website. So take them somewhere that you can build a more meaningful relationship eg. your Facebook group, a discovery call, or an in-person workshop.

People don’t buy what you do.

They buy how you make them feel.

Vicky Etherington

The Website Mentor

A website coach on a mission to empower hundreds of small business owners to conquer the overwhelm of WordPress, take control of their own website and uplevel their online marketing. She has been working to help small businesses and entrepreneurs improve their websites and online visibility since 2003.