When it comes to finding information, services, or products, where do we turn?
That’s right, we “Google” it!
Google has become synonymous with searching for anything and everything.
As a small business owner or entrepreneur, it’s crucial that your business can be easily found through a simple Google search. This is where creating a Google Business Profile (formerly Google My Business) comes into play.
Let’s explore why setting up and utilising your Google Business Profile is an essential tool in your digital marketing arsenal.
What you're about to read
What is a Google Business Profile?
A Google Business Profile serves as a public snapshot of your business on Google. It includes basic information such as:
- Business name
- Phone number
- Hours of operation
Additionally, it showcases photographs and customer reviews, providing social proof of your business’s credibility.
Why Set One Up?
If you need some convincing about creating a Google Business Profile, here are a few reasons why setting one up is a no-brainer:
- Increased Visibility: On average, local business listings receive 943 search views and 317 map views each month (2018 BrightLocal Study). By having a profile, you increase your chances of being discovered by potential customers.
- Free and Easy: Creating a Google Business Profile won’t cost you a penny. It’s a free tool provided by Google, making it accessible to all businesses, regardless of size or budget.
- Enhanced Search Results: A well-optimised profile can help your business appear more prominently in Google search results, making it easier for potential customers to find you.
- Improved SEO: Your Google Business Profile indirectly influences your website’s search engine ranking by providing social signals to Google, driving traffic to your website, and showcasing customer reviews.
How to Set Up a Google Profile for Your Business
Now that you’re convinced, let’s dive into the steps to set up your Google Business Profile.
It’s a straightforward process and won’t take you long to complete.
Here’s what you need to do:
Step 1: Sign in to Google My Business
Access the platform by signing in with your Google account or creating one if you don’t have one already.
Step 2: Add Your Business Information
Provide accurate and up-to-date details such as your business name, address, phone number, website, and hours of operation. This ensures potential customers can easily find and contact you.
Step 3: Verify Your Business
To confirm your business’s location, Google will either send a verification code to your phone number or a postcard with a verification code to your business address.
Step 4: Customise Your Profile
Once your business is verified, customise your profile by adding captivating photos, writing an engaging business description, and including any relevant information that helps potential customers make informed decisions.
How To Leverage Your Profile
Now that your profile is set up, let’s discuss how to make the most of it:
1. Showcase Your Authority
Utilise your business description to highlight your expertise, philosophy, and relevant credentials, establishing your business as an authority in your field.
2. Share Your Client Success Stories
Encourage satisfied clients to leave reviews on your Google profile, as these testimonials not only help potential clients make informed decisions but also boost the visibility of your profile.
3. Highlight Your Location and Hours of Operation
If you offer in-person services, prominently display your location and hours of operation to make it easy for potential clients to find and connect with you. Don’t forget to mention any virtual services you offer as well.
4. Add Compelling Photos and Videos
Capture potential clients’ attention by adding eye-catching photos and videos that showcase your business, coaching space, testimonials, or provide an overview of your services. Visuals make your business more tangible and enticing.
5. Respond to Reviews
Show appreciation for feedback by responding to both positive and negative reviews in a timely and professional manner. This demonstrates your commitment to excellent service and enhances your business’s reputation.
That’s it! You now have everything you need to boost your online presence through a Google Business Profile.
Keep your profile updated regularly, post offers and specials, share engaging content, and make it inviting to potential customers. Remember, an up-to-date profile signals to Google that your business is relevant, trustworthy, and prominent. So, set up your profile today and start reaping the rewards of increased visibility and more potential customers clicking through to your beautifully crafted website.
And if you don’t have a website yet, find out more about how you can create your own gorgeous website that actually brings you clients.