Client Spotlight – Jenny Lovell – Northern Star Strategy

Updated: 3 Dec 2025
Estimated read time: 2 min

Jenny Lovell started working on her website with me back in 2021, and right from the start, she was a fast learner. She built such a beautiful, professional site that it’s no surprise she now helps others with the strategy and tech side of their businesses.

Jenny has been an absolute delight to work with – a true action-taker – and she’s also a valued member of my Visibility Vault membership.

Meet Jenny

Jenny helps ambitious but overwhelmed service providers grow their income and audience (and regain peace of mind) by building and launching online courses, creating high-converting sales funnels, and implementing results-based email marketing.

She’s the calm, strategic partner every entrepreneur needs when scaling their online business – blending clarity, structure, and smart systems to make growth feel simple and sustainable.

What She’s Working On

Right now, Jenny has been busy building a complete funnel for a client – from a free webinar and nurture sequence through to sign-ups for in-person training. She’s handled everything from copywriting and design to the tech setup, allowing her client to focus on what she does best: helping people.

What She’s Inviting You Into

Jenny is currently promoting her Supercharge Your Email List – 30-Day Strategy & Sprint, which includes a 90-minute deep-dive strategy session followed by 30 days of guided action and accountability. If you’ve been meaning to grow your list but never quite get around to it, this is your chance to make it happen with structure and support.

👉Find out more here

👉 Find out more about Jenny here

Vicky Etherington

Vicky Etherington has been running her own online marketing agency since 2003, and in 2015 transitioned to working with coaches and therapists to teach them how to create their own client-attracting websites. 

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