fbpx

Choosing and installing a WordPress theme

Last updated Mar 19, 2021

A WordPress theme provides the overall style of your WordPress site. Many people think of it as a template, or a skin. It usually influences fonts, colours, page layouts, and sometimes much much more.

Free vs Paid WordPress Themes

There are literally thousands of free themes to choose from in the WordPress Theme Directory and many of these are very good, and can provide a good springboard for your first site.

There is also the option to use a premium theme, and I choose to use these because they often (although not always) have reliable code, and offer a good support forum for questions you may come up against during the build process (eg. how do I change the colour of my navigational text), or if something goes wrong.

As with everything I sign up to, I try out the support mechanism before I purchase or commit.

How do I choose a WordPress Theme?

The fact that WordPress is used in such a broad range of industries, means that themes cater to vastly different markets.

It therefore follows that the theme you choose should be relevant to your industry/audience. You can imagine that a theme designed to sell children’s books, may be totally inappropriate for an upmarket restaurant. Or a theme created with a business coach in mind, may be wholly unsuitable for a dog training organisation.

Many WordPress themes come with a huge array of customisation options. Whilst appealing, these options may mean that it can be difficult to switch themes in the future, or to even use some plugins as they add complexity to the code.

Other themes that look terrific can slow your site down tremendously which may not only adversely affect the user experience, but can also impact your ranking on search engines.

With that being said, and you have an understanding of how important this choice is for you, I’m going to focus on how you install a WordPress theme.

Installing a free WordPress theme

Go to Appearance > Themes.

Here, you will see the currently active theme in the top left window of the page. You can select Add New to be taken to the index of free WordPress themes which you can scroll through.

WordPress Themes

When you’re selecting a theme, you can filter them by Featured, Popular, Latest and Favourites. It brings up a choice of several themes in each category.

Add Theme

Hovering over the thumbnail of a theme gives you an option to Preview it, or install it.

Theme details

Clicking the option to Preview, brings up more information about the theme, as well as reviews.

Theme preview

When you choose to install a theme, you need to activate it for it to become the active theme. When changing the theme, you should go back to the front end of your website, and see what the effect has been, as it will impact the whole style of your site.

Installing a premium WordPress theme

Go to Appearance > Themes.

Again, go to Add New, but this time, instead of choosing one of the themes available in the directory, you are going to Upload Theme.

When you purchased your theme, you should have been given the option to download a zipped folder with the theme files. It is this zipped folder that you upload.

Premium theme

Simply navigate to the zipped folder on your hard drive, and click on Install Now. Remember to activate it once it is installed.

There are many many premium themes which you can choose from. So don’t get overwhelmed…

The theme I recommend

When I first started running website creation courses, I showed students where they could search for a theme that worked for their requirements. What I found was that they would quickly become overwhelmed with the choices, and often the themes that they ultimately chose, weren’t flexible enough to customise in the way that they needed to. 

So now, I provide a lifetime license to Divi for all my students who join my Rock That Website program because it removes the overwhelm, and means I can fully support them with a theme and page builder which I know inside out and which I am using every day. 

I choose to use Divi on all my own sites and my clients sites, because it is so robust, offers fantastic flexibility of layout, and the updates are easy to maintain. This last point is really critical. I have worked with themes before where I have had to manually reinstall the updates, and not only is it time-consuming, there’s always a worry about it overwriting any customisations I have made. It should never be a concern, as I always use a child theme, but I still always find it slightly hair-raising.

Divi is a premium theme, so it does involve an investment, but for anyone who values their time, and wants to create a website which is easy for them to maintain, is going to work well for them from the outset, and has fabulous support, this is a great choice.

Vicky Etherington

Vicky Etherington has been running her own online marketing agency since 2003, and in 2015 transitioned to working with coaches and therapists to teach them how to create their own client-attracting websites. 

Become Part of
The WordPress Happy Community

Join 2500+ other service-based entrepreneurs
who are empowering themselves to DIY their WordPress websites and online marketing with confidence.

If you want to accelerate your website journey, side-step all the tech meltdowns, and create your own  client-attracting website from scratch, join my Rock That Website. You’ll get a proven step-by-step roadmap to build your own successful site with confidence.

b
Posted in: Website tips
Tagged as: themes, Wordpress

Did you enjoy this?
Here are other articles you may like

6 top tips for brilliant 404 pages

6 top tips for brilliant 404 pages

A successful website should encourage a visitor to explore more content on your site. If they're arriving on an error page, you're failing at the first hurdle. Straight out of the box, these error pages look pretty ugly. But there is a way to turn these error pages to...

Cornerstone content: what it is & why you should prioritise it

Cornerstone content: what it is & why you should prioritise it

A successful and profitable business website requires consistent care and attention to ensure it continues to attract and convert new customers. An element of your website that should not be ignored is content, and in this article, I will discuss cornerstone content –...

Why you should optimise your images for WordPress and how to do it

Why you should optimise your images for WordPress and how to do it

A picture tells a thousand words, and a strong use of visuals on your website can make all the difference when converting website visitors to paying customers. You can either read the blog post or watch it on the video by clicking the image below....

Join the Discussion

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Pin
Pocket
Share
Email
Tweet
Share