by Vicky Etherington | 17 Jul 2020
This post is part two in a series about digital marketing metrics. In Part One, we covered the importance of metrics in general, and explored the kinds of questions you can begin to answer when you have the data to do so. If you’re new to metrics, or still...
by Vicky Etherington | 4 Jul 2020
If you have worked with me in the past, you know that building your website is only one of many steps to business success. Once you have your site, you need to market it otherwise no one will be able to find it! Marketing a website Marketing a website is a...
by Vicky Etherington | 21 Aug 2017
Unless you live in my world, digital marketing is usually a lot less exciting than having a beer in the pub. But however far-fetched the analogy may seem, these scenarios actually have a lot of parallels. Expecting someone to land on the home page of your website and...
by Vicky Etherington | 16 Apr 2017
It’s funny, this post jumped out at me today as it was a related post for one that I published earlier. It was originally written for 2013, but when I read back through it, I realised that all of the principles still apply today. There are others that I would...
by Vicky Etherington | 26 Oct 2016
Free trials are great. But LeadPages doesn’t offer one! I like to try out software before I commit to buying it, so here’s a little work around to give you access to LeadPages for 30 days for just $1. Click through to LeadPages (aff) and run through the...
by Vicky Etherington | 25 Aug 2016
Everyone needs images. For their website. For their social media profiles. While unique imagery created yourself is great, it’s important to have really good quality images in your arsenal, so if you don’t know your f-stop from your bokeh (I’m sure...
