by Vicky Etherington | 30 Dec 2020
Working with apprentices doubled my business It’s a common plight of small business owners. Stagnated growth. And a lot of it comes down to fear of growing our team. Working with apprentices enabled me to grow with very little financial investment, and with...
by Vicky Etherington | 17 Jul 2020
This post is part two in a series about digital marketing metrics. In Part One, we covered the importance of metrics in general, and explored the kinds of questions you can begin to answer when you have the data to do so. If you’re new to metrics, or still...
by Vicky Etherington | 29 May 2020
Without any kind of measure on our business, we’re operating without any kind of navigation. Google Analytics is the tool that will help you come to grips with your users online behavior. Otherwise you will feel lost without any metrics. For so many years, I did...
by Vicky Etherington | 2 May 2020
How to create an effective plan for your website You’ve done it! You have taken the leap, and you’re all set up with a nice, shiny new website! Now you can sit back, relax, and wait for your inbox to get flooded with people asking how they can work with...
by Vicky Etherington | 26 May 2017
So you have terrific content to share. But knowing how to package it, ensure that your clients get value from it, and you receive some benefit from it can be challenging. Have you thought about a membership site? Membership sites are a fantastic way to increase a...
