by Vicky Etherington | 26 Jun 2018The list building landscape is changing. With the onslaught of GDPR, not to mention the lead magnet fatigue that often prevails (anyone else ever signed up for a lead magnet and not read it?), some coaches and therapists are wary of throwing too much energy into their...
by Vicky Etherington | 29 Sep 2017Email marketing is dead. Really? It’s true that our inboxes are bulging, and it’s harder to be heard above the noise. But email marketing is still one of the most affordable and effective ways to consistently engage customers and prospects, and far...
by Vicky Etherington | 19 Oct 2016If you’re embarking on the world of email marketing and are excited about automating your sign up process, Mailchimp is a great tool to use as your welcome email can be delivered as if by magic. But people often run into frustrations when they are testing their...
by Vicky Etherington | 6 Jun 2016At its core, email marketing offers us the ability to directly connect with people who are already interested in reading our content. Among marketing techniques, it ranks the highest in terms of ROI, so why aren’t more people using it? Some will try to tell you...
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