by Vicky Etherington | Last updated Mar 3, 2022
As other digital marketing channels have grown in popularity (think Instagram, Google, Facebook) and begun to dominate the marketing strategy conversation, I am often asked: “is email marketing still important?” In short, the answer is yes. Keep reading for the longer...
by Vicky Etherington | Last updated Jun 8, 2020
If you’re embarking on the world of email marketing and are excited about automating your sign up process, Mailchimp is a great tool to use as your welcome email can be delivered as if by magic. But people often run into frustrations when they are testing their...
by Vicky Etherington | Last updated Jun 8, 2020
At its core, email marketing offers us the ability to directly connect with people who are already interested in reading our content. Among marketing techniques, it ranks the highest in terms of ROI, so why aren’t more people using it? Some will try to tell you that...
