Best Digital Marketing Tools You Need to Run Your Business

Accelerate your success by using the right tools from the outset Knowing where to start can be hard. Discovering which tools to use can be really time-consuming. And expensive, if you make the wrong choices. Believe me, I've made many of those, and had many sleepless...

How to make your website legal

As a business owner, you are ultimately responsible for every aspect of your business, from its success, how ethical it is, and also that it is legal and above board. Below, we will cover what you must include, ensuring your website is legal.  *Disclaimer - this is...

Do I Need a Website for my Coaching Business?

Do I really need a website? With billions of websites on the internet, it seems like every business and their dog has one! But as a coach who offers a service, rather than a tangible product, do you need a website? Is it the missing key to your success, or is it a...
Should you use Squarespace or WordPress for your new website?

Should you use Squarespace or WordPress for your new website?

Squarespace vs WordPress - which is best for me? It seems that a lot of entrepreneurs are spending WAAAAY too much time figuring out which platform is going to work best for them. So here are my thoughts, and although I'm WordPress all the way, I'm going to be as...

Increase email open rates and click throughs

Increase email open rates and click throughs

Email marketing is dead. Really? It's true that our inboxes are bulging, and it's harder to be heard above the noise. But email marketing is still one of the most affordable and effective ways to consistently engage customers and prospects, and far outshines social...

What image format should I use on my website?

What image format should I use on my website?

The final piece of the puzzle that we need to have a really good understanding of before we embark on our website, is imagery. You could create a website without images, but it would be a pretty bleak place to be. We're visual animals, and if you want your content to...

Website Essentials

Website Essentials

Two critical components of any website  There are many essential components of a successful website, but here are 2 which are often overlooked, and yet are fundamental to your branding and efficient running of your business. 1. An email associated with your domain...

Key Elements of WordPress basics

Key Elements of WordPress basics

A quick guided tour Diving into WordPress for the first time can be daunting, so here are some of the key areas to understand the basics of WordPress which will help you find your way around. Depending on where your website is hosted, and if you have already added...

How to set up your gravatar

Before you even build a website, it's important to recognise that driving traffic to it, is crucial to your success. Creating a Gravatar will help you maintain visual consistency and generate visitors to your website. So what is a Gravatar? We have all seen the...

How the world of chat up lines and marketing collide

Unless you live in my world, digital marketing is usually a lot less exciting than having a beer in the pub. But however far-fetched the analogy may seem, these scenarios actually have a lot of parallels. Expecting someone to land on the home page of your website and...

FreeAgent (including referral code)

Wow! When I think of the hours that I used to waste trawling through spreadsheets. The release from that prison of paperwork was phenomenal. This was the first monthly investment that I made in my business. My only regret is that I didn't do it sooner. I used to put...

Are you using WordPress.com or WordPress.org?

It's confusing. I get it! WordPress has two different platforms, intended for different uses, yet they have the same name. And it's difficult to know which version you should use, or already are using. Let's be clear, if you're running a business, you should be using...