9 Proven Tips for Writing Catchy Headlines Your Clients Can’t Resist

Writing catchy headlines is a skill that every blogger, vlogger, PR specialist, and marketer needs to master. It’s one thing to write and distribute great content, but it’s another to get people to read it. The headline for your email campaigns, blog posts, webinars...

Building your email list from scratch

The list building landscape is changing. With the onslaught of GDPR, not to mention the lead magnet fatigue that often prevails (anyone else ever signed up for a lead magnet and not read it?), some coaches and therapists are wary of throwing too much energy into their...

Why building your own website actually SAVES you time

So you're thinking of building your own website. But afraid of how long it's going to take you? Let's face it. We've all been there. Excited and enthusiastic about the idea of creating something ourselves, and then discovering that it takes SO much more time than we...

How elephants, hippos and crocs shaped my career

This is a story of my love for wildlife. A far cry from my usual WordPress or marketing orientated posts. This was the view from my hut. Every morning when I opened my door, the first thing I saw were crocs snoozing, hippos chortling and elephants sauntering. I never...

Should you use Squarespace or WordPress for your new website?

Squarespace vs WordPress - which is best for me? It seems that a lot of entrepreneurs are spending WAAAAY too much time figuring out which platform is going to work best for them. So here are my thoughts, and although I'm WordPress all the way, I'm going to be as...

Increase email open rates and click throughs

Email marketing is dead. Really? It's true that our inboxes are bulging, and it's harder to be heard above the noise. But email marketing is still one of the most affordable and effective ways to consistently engage customers and prospects, and far outshines social...

What image format should I use on my website?

The final piece of the puzzle that we need to have a really good understanding of before we embark on our website, is imagery. You could create a website without images, but it would be a pretty bleak place to be. We're visual animals, and if you want your content to...

Website Essentials

There are two essential components of any website which we haven't discussed yet. 1. An email associated with your domain name 2. Automated back ups for your website. Not the most exciting part of having a website, but certainly critical. So let's dig in. 1. How to...

Key Elements of WordPress basics

Diving into WordPress for the first time can be daunting, so here are some of the key areas to understand the basics of WordPress which will help you find your way around. Depending on where your website is hosted, and if you have already added elements eg. themes or...

Redirecting your domain name

Now that we have a domain name and a hosting plan in place, we need to make sure that when someone types in our domain name into a web browser, it's going to retrieve the files from our web host. In order to make that happen, we need to redirect our domain, because at...

How to set up your gravatar

Before you even build a website, it's important to recognise that driving traffic to it, is crucial to your success. Creating a Gravatar will help you maintain visual consistency and generate visitors to your website. So what is a Gravatar? We have all seen the...