Digital Tools You Need to Run Your Business

Digital Tools You Need to Run Your BusinessWritten by Vicky Etheringtonon 24 April 2019Accelerate your success by using the right tools from the outset Knowing where to start can be hard. Knowing what tools to use can be really time-consuming. And expensive, if you...

3 critical elements to create a wildly successful home page

How to improve your website so it becomes successful First of all, let’s define successful.  What is a successful website? A successful website is one that brings you clients and visitors.  It does that through powerful content which makes people want to...

9 Proven Tips for Writing Catchy Headlines Your Clients Can’t Resist

9 Proven Tips for Writing Catchy Headlines Your Clients Can’t ResistWritten by Vicky Etheringtonon 5 September 2018     9 Proven Tips for Writing Catchy Headlines Your Clients Can't Resist Writing catchy headlines is a skill that every blogger, vlogger, PR...

Making changes to WordPress without publishing them

Ever wanted to change your theme? Revamp your entire website? Tweak that nasty footer? But you don't want to mess with your existing site, in case people are visiting your pages. In which case, you're in the right place! If you've ever wanted to make some changes to...

Do you even need a website?

If you have a presence on social media, is it even necessary to have a website in 2018? This is a question that is being asked more and more. And it's a really valid quandary. Websites cost money, right? Here's what you need to get up and running: domain name hosting...

How elephants, hippos and crocs shaped my career

This is a story of my love for wildlife. A far cry from my usual WordPress or marketing orientated posts. This was the view from my hut. Every morning when I opened my door, the first thing I saw were crocs snoozing, hippos chortling and elephants sauntering. I never...

Should you use Squarespace or WordPress for your new website?

Squarespace vs WordPress - which is best for me? It seems that a lot of entrepreneurs are spending WAAAAY too much time figuring out which platform is going to work best for them. So here are my thoughts, and although I'm WordPress all the way, I'm going to be as...

Increase email open rates and click throughs

Email marketing is dead. Really? It's true that our inboxes are bulging, and it's harder to be heard above the noise. But email marketing is still one of the most affordable and effective ways to consistently engage customers and prospects, and far outshines social...

What image format should I use on my website?

The final piece of the puzzle that we need to have a really good understanding of before we embark on our website, is imagery. You could create a website without images, but it would be a pretty bleak place to be. We're visual animals, and if you want your content to...

Website Essentials

Website EssentialsWritten by Vicky Etheringtonon 20 September 2017Two critical components of any website  There are many essential components of a successful website, but here are 2 which are often overlooked, and yet are fundamental to your branding and efficient...

Key Elements of WordPress basics

Key Elements of WordPress basicsWritten by Vicky Etheringtonon 18 September 2017A quick guided tour Diving into WordPress for the first time can be daunting, so here are some of the key areas to understand the basics of WordPress which will help you find your way...