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What is a Twitter card?
A Twitter card is an interactive tweet that contains rich media, website links, call to actions and more. Twitter offers a number of cards to reach various marketing goals. If you’re new to Twitter Ads, here are 4 cards you should be using.1. Website card
One of the main reasons to use social media is to drive people to your website. Twitter’s Website card allows you to add a picture, short headline and a call to action redirecting prospects to various landing pages. Here’s a Twitter Website card in action:
2. Product card
Product cards are great for yes, promoting individual products! They allow you to showcase an item by letting you list product features, stock availability, price and a short 200 character description:
3. Lead Generation card
Arguably the most underutilised feature on Twitter, Twitter’s Lead Generation card is the perfect way to collect leads for your business. If you have trouble writing landing pages, using this card you can bypass them all together by getting a prospect’s details in just two clicks. Remember, people won’t give you their personal data without something in return, Lead Generation cards are best combined with a lead magnet or a voucher. When to use: Lead Generation card is best used when targeting new prospects who are being introduced to your business for the first time. Before you setup a Lead Generation card, have an email sequence setup to send them directly after, as without this there’s little use to collect emails.4. Summary card
Summary card is typically used when promoting blog content or website articles. It’s a little similar to a Website card but less aggressive as it doesn’t direct the user into making an action, rather it reveals a glimpse of what’s within the link should they decide to click:
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